Are You Following Google's Webmaster Guidelines?

SEO stands for "search engine optimization" or "search engine optimizer". Using the services of an SEO expert is a big decision that can increase your site's ranking and save time, but it can also put your site and reputation at risk. Be sure to research the possible advantages and disadvantages that an irresponsible SEO expert can bring to your site. Expertise in specific markets and geographies. Advertising with Google will not affect how your site appears in our search results. Google never accepts fees to include or rank sites in our search results, and it costs nothing to appear in our organic search results. Resources such as Search Console, the official Google Search Center blog, and our discussion forums can provide a wealth of information on how to optimize your site to appear in organic search.

This SEO getting started guide explains a lot about the usefulness of SEO.

For small local businesses, you may be able to handle most of these tasks yourself. Check out our video series on building an internet presence for your business. How Google crawls, indexes, and serves pages. This SEO getting started guide explains a lot about the usefulness of SEO. While you don't need to master this guide if you hire a professional to handle SEO, it doesn't hurt to be familiar with these techniques so you can know if an SEO expert wants to use a technique that is not recommended or, worse, strictly prohibited. Remember, it takes time to see results: it's usually between four months and a year from when you start making changes to feeling the benefits. If you feel like you still need some extra help from a professional, continue reading on how to choose an SEO expert.

If you are planning to use the services of an SEO expert, the sooner the better. A good time to hire an SEO expert is when you are considering re-planning your site or planning to launch a new site. That way, you and your SEO expert can ensure that you design a search engine-friendly site. However, a good SEO expert can also help you improve your existing site. Make a commitment that you will implement the recommended changes. It takes time and effort to implement changes recommended by SEO experts; If you don't want to take the time to make these changes, there's no point in hiring a professional. Interview your prospective SEO expert. Some useful questions to ask an SEO expert include: - Can you show me examples of previous work and share some success stories? Are you following Google's Webmaster Guidelines?

What is your experience in developing international sites?

Do you offer online marketing services or advice to complement your organic search business? What type of search results would you like to see and in what timeframe? How do you measure success? What is your experience in my industry? What was your experience in my country/city? What is your experience in developing international sites? What SEO techniques are most important to you? How long have you worked in this business? How do I contact you? Would you be willing to share all the changes you made to my site, and provide detailed information about your recommendation and why? Find out if an SEO expert is interested in you and your business. If not interested, find an SEO expert who is interested.

SEO experts should ask questions such as: - What makes your business or service unique and valuable to customers? How does your business make money, and how can search results help? What other advertising channels do you use? Find out your SEO expert business references. Ask their previous clients if the client finds this SEO expert to provide a useful service, is easy to work with, and delivers positive results. Request a technical audit and search of your site to learn what needs to be done and why and what results can be expected according to SEO experts. You may need to pay for this service. You may need to grant read-only access to your site in Search Console. Prospective SEO experts should be able to provide realistic estimates of improvement and what work needs to be done. If the SEO expert guarantees that the changes made by him will get your site to appear in the top place in search results, we recommend looking for another expert. Decide whether you want to hire an SEO expert or not. There are many SEO experts who can provide valuable services to clients, but there are also irresponsible SEO experts who tarnish the reputation of the industry with overly aggressive marketing efforts and try to manipulate search engine results through unreasonable means. Practices that violate our guidelines may result in a negative adjustment of your site's presence on Google, or even the removal of your site from our index. When your SEO expert submits a set of recommendations for your site, ask the expert to back up those recommendations with trusted sources, such as the Search Console help page, Google Search Center blog entries, or Google-approved responses in forums.

One common scam is the creation of a "shadow" domain that redirects users to the site using fake redirects. These shadow domains are often owned by SEO experts who claim to work on behalf of clients. However, if the relationship deteriorates, the SEO expert may redirect the domain to another site, or even to a competitor's domain. If this is the case, it means that the client is paying to develop a competitor's site which is wholly owned by the SEO expert. Another illicit practice is to post keyword-packed "doorway" pages on client sites. SEO experts promise that this practice will make pages more relevant to various queries. This practice is wrong because each page is rarely relevant to a very wide range of keywords. However, what is more dangerous, the doorway page also often contains hidden links to other clients of the SEO expert.

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