PT Tokopedia is an electronic trading company or often called an online shop. Since its founding in 2009, Tokopedia has transformed into a unicorn that is influential not only in Indonesia but also in Southeast Asia. To date, Tokopedia is one of the most visited marketplaces by the Indonesian people. Tokopedia also supports Micro, Small and Medium Enterprises (MSMEs) and individuals to develop their businesses by marketing their products online with the Government and other parties. On May 17, 2021, Tokopedia and Gojek officially announced the merger and formed the GoTo Group. The name GoTo itself comes from the abbreviations of Gojek and Tokopedia and also comes from the word gotong-royong. Tokopedia was officially launched to the public on August 17, 2009 under the auspices of PT Tokopedia which was founded by William Tanuwijaya and Leontinus Alpha Edison on February 6, 2009. Since its official launch, PT Tokopedia has managed to become one of the fastest growing Indonesian internet companies. In 2016, Tokopedia presented financial technology products. In 2017, Tokopedia launched the Deals product to help Indonesians get the best deals from eight categories, including Travel and Activity.
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This product is intended to help offline businesses spread their wings online through Tokopedia. In 2019, Tokopedia launched a Smart Warehouse network called TokoCabang in three cities, namely Jakarta, Bandung, and Surabaya. This warehouse service aims to help sellers in the marketplace fulfill their orders. In the same year, Tokopedia also presented Tokopedia Salam, a platform that makes it easier for people to fulfill their daily needs with a wide selection of good products and services. Tokopedia Salam also has a halal filter feature that helps users to find halal products easily. In October 2014, Tokopedia became the first technology company in Southeast Asia to receive an investment of USD 100 million or around Rp 1.2 trillion from Sequoia Capital and SoftBank Internet and Media Inc (SIMI). In April 2016, Tokopedia was reported to have received an investment of USD 147 million or around Rp. 1.9 trillion. In August 2017, Tokopedia received an investment of USD 1.1 billion from Alibaba, an e-commerce giant from China. Tokopedia CEO William Tanuwijaya said the disbursement of funds from Alibaba was a pure investment and not an acquisition of Tokopedia. For Alibaba, this decision is a strategy to further expand its network in Indonesia and Southeast Asia after previously buying Lazada shares.
On October 21, 2015, Isyana Sarasvati became the brand ambassador representing Tokopedia.
In December 2018, Tokopedia again announced that it had successfully received funding of US$1.1 billion (around Rp16 trillion) from a number of investors. The funding series is led by the SoftBank Vision Fund and Alibaba Group. Tokopedia's valuation after obtaining this series of funding is estimated at US$7 billion (around Rp102 trillion). Fastest Value Growth' in the BrandZ️ Top 50 Most Valuable Indonesian Brands event. Best Companies to Work For' from the HR Asia Awards. Tokopedia Wins the Most Trusted Brand Award in the 2022 Cellular Award event held in Jakarta. Tokopedia Wins MSME's Most Favorite eCommerce Award in the 2022 Cellular Award Event held in Jakarta. On November 12, 2014, Tokopedia officially announced Chelsea Islan as the brand ambassador representing Tokopedia. On October 21, 2015, Isyana Sarasvati became the brand ambassador representing Tokopedia. On October 7, 2019, Tokopedia announced a South Korean music group, BTS, to be the new brand ambassador for Tokopedia. BTS is a global superstar group from South Korea that is sheltered by Big Hit Entertainment. The extraordinary growth and achievements achieved by BTS managed to break records in recent years so that BTS was designated as the persona of the Tokopedia brand. In January 2021, Tokopedia again appointed BTS as Tokopedia's brand ambassador. Tokopedia's collaboration with BTS, which started in 2019, was greeted with great enthusiasm from the public. In addition to the re-appointment of BTS, in January 2021 Tokopedia also announced the appointment of a global superstar from South Korea, BLACKPINK, as another Tokopedia brand ambassador. BLACKPINK is a South Korean girl group under YG Entertainment that has recorded many achievements in the music industry. On July 18, 2022, Tokopedia appointed Jerome Polin and a number of other content creators to join the Tokopedia Squad as Tokopedia's brand ambassador group.
In May 2020, data from 91 million Tokopedia user accounts were hacked by irresponsible parties. The data for Tokopedia users is sold at a price of US$5,000. The Indonesian Consumer Community also filed a lawsuit to the Central Jakarta District Court, demanding that Tokopedia pay an administrative fine of 100 million rupiah. Nonetheless, Tokopedia has ensured that user passwords are secure because they are encrypted with one-way encryption. In addition, Tokopedia is also collaborating with the Ministry of Communication and Information and the National Cyber and Crypto Agency to investigate this incident. As a precautionary measure going forward, Tokopedia appointed a world-class independent institution that specializes in cyber security to assist in the investigation and identification of the steps needed to further improve the data protection of Tokopedia users. Laucereno, Sylke Febrina. "Gojek-Tokopedia Merger, This is the Board of Directors".
Team. "The Origin of the Name Goto, Results of the Gojek-Tokopedia Merger". 2022-06-02). "5 Ways to Increase Sales on Tokopedia". Tokopedia Receives Investment Funds from East Ventures Archived 2010-11-20 at the Wayback Machine. Genpi, Media (03 August 2022). "MSME's Favorite Marketplace, Tokopedia Wins 4 Prestigious Awards". Genpi, Media (03 August 2022). "MSME's Favorite Marketplace, Tokopedia Wins 4 Prestigious Awards". Tokopedia blog (in English). Indonesian Wikipedia, the free encyclopedia. Adrinnawati, Bianca (7 October 2019). "Tokopedia Announces BTS As Brand Ambassadors". Media, Cyber Compass. "Join BTS and BLACKPINK as Brand Ambassadors, This is Tokopedia's Reason". editor. "Tokopedia Boss's Opening About Leaking 91 Million User Data". Media, Cyber Compass. "Tokopedia User Data Leaks, Check If Your Account Is Affected". Saputra, Andi. "Consumer's Personal Data Leaked, Tokopedia Sued for IDR 100 Billion". Media, Cyber Compass. "Millions of Accounts Leaked, Tokopedia Ensures Payment Data is Secure".
Are you planning to buy an automatic car? Or planning to ride it in the near future? Maybe you already know that the way to drive an automatic car is different from the usual car, which shifts the gears manually. Automatic cars have automatic transmissions, where the automatic car gearshift system is designed to be able to move without having to step on the clutch pedal. Automatic transmission has two types of systems, both of which are also known to be simpler and easier, namely semi-automatic and automatic systems. This is How to Check Jakarta Number Plates, Easy! Even though it's automatic, it doesn't mean that driving an automatic type car is just playing the gas and brakes. You also have to be required to have a good feeling in measuring engine power because automatic cars also have transmissions that you can adjust depending on your needs. You will meet the automatic transmission lever with the code P, R, N, D, D3, 2 and L. If you are a new player in driving an automatic car, you are definitely confused by the letters and numbers that are rarely found. 9 Ways to Get Rid of Stickers on Motorcycles, Smooth Back Again! How to Check Vehicle Number Plate Owners Online, Easy! Complete Car Window Film Price List, Must Know! Well, to help you recognize a dead car gear, Qoala will explain in full about automatic car gear, from how to drive it, the meaning and function of each of the codes above and other information you need to drive an automatic car through this review.